Generation

Generation was envisioned in 1983 by a husband-wife duo, Saad and Nosheen Rahman, as a solution to the growing demand for affordable fashion by the urban Pakistani woman. Today this family’s ideology has culminated into a leading ready-to-wear womenswear brand that provides fresh products to their stores a few times each week with no repetition in design. The Generation Woman has since become an iconic symbol that holds this vision together, a woman who celebrates her family’s tradition with a permanent undertone of innovation and creativity. Generation is currently running their Annual Summer Sale — up to 50% off.